Revenue Intelligence
Revenue Intelligence is a Pro panel on the Revenue & Attribution screen. It compares the current selected period against the equivalent period immediately before it.
If you are viewing a 30-day window, the panel shows how that 30 days compares to the prior 30 days.
Metrics
| Metric | Description |
|---|---|
| Enrollments | Total enrollments in the period |
| Revenue | Total revenue in the period |
| Attributed | Enrollments with a matched marketing source |
| Coverage | Attributed enrollments as a percentage of total |
Each metric displays the current value and a delta arrow (up or down) showing the percentage change from the prior period.
Filters
UTM source contains — Enter a partial string to filter by UTM source. For example, google matches any source containing that string.
Confidence — Filter attribution by confidence level:
high— strong signal, reliable matchmedium— partial signal, reasonable matchunknown— no clear attribution signal
Date range — Inherited from the main Revenue table date picker. Changing the date range updates both the main table and the intelligence panel simultaneously.
Typical uses
- Campaign validation — Run a campaign, then check whether attribution coverage moved in the same direction as revenue. A revenue increase without a coverage increase often means attribution is breaking down somewhere.
- Period-over-period revenue review — Replace a manual spreadsheet comparison with a live view that includes attribution context.
- Channel isolation — Filter to a single UTM source and compare its attributed revenue against the prior period to assess channel-specific performance.
How the period comparison works
The panel calculates the prior period automatically based on the currently selected date range.
| Current selection | Prior period |
|---|---|
| Mar 1 – Mar 31 | Feb 1 – Feb 28 |
| Last 7 days | The 7 days before that |
| Custom 14-day range | The 14 days immediately before the start date |
Delta values are shown as a percentage change. If the prior period value is zero, the delta displays as — rather than an invalid percentage.